Privacy Policy.

The site serves as a brand site, portfolio and contact channel for creative services, content production, video creation, concept development, AI-based content, design, editing and related services.

Using the site does not require you to provide personal information. However, some services or options on the site, such as getting in touch, booking a call or receiving further information, may depend on providing certain details.

Information provided by a user is provided of their own free will and with their consent. The user declares that the information they provided is true, accurate and complete.

Where a user provides information on behalf of a business, company, brand or other third party, they declare that they are authorized to do so.

Various types of information may be collected while you use the site, as detailed below.

2.1 Information you provide directly

When a user contacts the studio, fills in a form on the site, leaves details, sends a message or reaches out in any other way, we may collect the information they provide, including:

• Full name.
• Phone number.
• Email address, where provided.
• Business, company or brand name, where provided.
• Field of activity.
• Budget range, where provided.
• The content of the inquiry.
• Any additional information the user chose to include.

Not providing certain details may prevent us from getting back to you, handling your inquiry, scheduling a call or sending further information.

2.2 Technical, statistical and behavioural information

While you use the site, technical, statistical and behavioural information may also be collected, whether directly or through third-party tools, including:

• IP address.
• Browser type and device type.
• Operating system and how you arrived at the site.
• Pages visited and time spent on them.
• Clicks and actions taken on the site.
• Measurement and analytics data and online identifiers.
• Information collected via cookies, pixels, tags and similar tools.

Some of this information may not directly identify you, and may be used for statistical, analytical, research, business and marketing purposes.

We may use information collected on the site, among other things, for the following purposes:

• Operating and managing the site.
• Responding to user inquiries and contacting users.
• Scheduling a scoping call, an introduction call, or following up on an inquiry.
• Providing information about the studio's services and assessing fit for the user's needs.
• Keeping internal records of inquiries.
• Improving the site, its content, its services and the user experience.
• Analysing user activity and measuring the site's performance.
• Measuring the effectiveness of advertising campaigns.
• Tailoring content, advertising and marketing messages.
• Building advertising and remarketing audiences.
• Securing the site and preventing fraud, abuse or unauthorized activity.
• Complying with any law, court order, competent authority or legal proceeding.
• Handling claims, disputes, clarifications or legal demands.

While you use the site, including through marketing campaigns, social-media placements or measurement and advertising systems, we may use automated tools and various technologies, including cookies, pixels, tags, beacons, scripts, analytics tools, measurement tools and similar tools.

These technologies may collect and accumulate information about your activity on the site or on other sites and platforms. Cookies are small files stored in your browser or on your device. Pixels and tags are technical components that make it possible to tell whether a certain action took place.

We may use cookies and pixels, among other things, to:

• Keep the site working properly and securely.
• Measure visits and analyse how the site is used.
• Improve the browsing experience.
• Measure advertising campaigns and build remarketing audiences.
• Tailor advertising on external platforms.

Some cookies expire when the browser closes; others may be kept for varying periods. Some of the information may be stored on our servers or on third-party servers.

The site may use third-party tools for measurement, analytics, advertising, remarketing and campaign management, including:

• Meta Pixel / Facebook Pixel.
• Google Analytics.
• Google Tag Manager.
• Google Ads.
• Vercel (hosting and infrastructure).
• UserWay (accessibility).
• Additional hosting, infrastructure, security, form, measurement or advertising tools, as used from time to time.

These tools may collect information about your activity on the site, including pages viewed, actions taken, how you arrived at the site, online identifiers, IP address, device type and browser type.

The information may be used to measure conversions, improve campaigns, show relevant ads, build audiences and run remarketing. Use of these tools is also subject to the privacy policies and terms of those third parties.

Using the site, continuing to browse it, or agreeing to this privacy policy constitutes consent to the technologies described in this policy and to the use of information collected through them.

If you do not agree to the use of cookies, you can adjust your browser settings, block cookies, delete existing cookies or set alerts before they are saved. Note that blocking cookies may affect your experience of the site.

Deleting cookies from your browser does not necessarily delete information that was already collected, transferred or stored by us or by third parties beforehand.

We do not sell users' personal information to third parties.

However, information may be shared with, transferred to or made accessible to third parties in the following cases:

• Providers of hosting, infrastructure, security, development and site maintenance.
• Providers of measurement, analytics, advertising and remarketing systems (Meta, Google and others).
• Providers that help manage inquiries, forms, CRM, automation and communication with users.
• Where the user has consented.
• Where required by law, court order, a competent authority's demand or a legal proceeding.
• Where required to protect the studio's rights, property, operations or legitimate interests.
• In the event of a structural change in the studio's business (sale, merger, transfer of rights), subject to the recipient's obligation to act in accordance with the law.

Information collected in a way that does not personally identify you, including statistical, aggregated or anonymous information, may be used for any lawful purpose, including analysis, research, improving the site, business development and marketing.

Such information is not considered personal information as long as it cannot reasonably be used to identify a specific person.

Some information may be stored, transferred or processed outside the borders of the State of Israel, including through international cloud, hosting, infrastructure, measurement, analytics, advertising and remarketing providers. Those countries may provide a different level of protection than the one that applies in Israel.

By using the site, you acknowledge that information provided or collected through your use of the site may be transferred, stored or processed in other countries, subject to applicable law and to the privacy policies of the relevant providers.

We keep personal information for as long as needed for the purposes it was collected for, including responding to inquiries, staying in touch, keeping internal records, analysing site activity, improving the service, complying with the law, handling disputes and protecting the studio's rights.

As a rule, contact details left through the site may be kept for up to 12 months from the last inquiry, unless a business relationship was formed, a longer retention period is required by law or accounting rules, there is a legitimate business or legal need, or the user requested deletion and the request was approved in accordance with the law.

Technical, statistical and analytics information, and information collected via cookies and pixels, may be kept for varying periods, depending on the type of information, the purposes it serves, and the policies of third-party providers.

We take reasonable, accepted measures to protect the information collected on the site, appropriate to the nature of the information, the type of activity and the scale of the site's use.

That said, no absolute security can be guaranteed for information transferred or stored online. Using the site and online systems carries inherent risks, including malfunctions, unauthorized intrusions, disruptions and events outside our reasonable control.

Subject to applicable law, the studio will not be liable for damage caused by a security incident, malfunction, unauthorized access or misuse of information, provided it took reasonable measures to prevent them.

In accordance with applicable law, you may contact us to review personal information kept about you, ask to correct information that is inaccurate, incomplete, unclear or out of date, and ask for deletion or restriction of its use.

Such a request will be considered in accordance with the law, the studio's legitimate needs, retention obligations under law, accounting needs, dispute handling or legal defence. We may ask you for additional details to verify your identity.

Privacy requests can be sent to:

Alexmercurie@gmail.com

The site is not intended to collect information from minors under the age of 18. If we learn that personal information was collected from a minor without a parent's or guardian's consent, you can contact us and we will review the request and act in accordance with the law.

Leaving details on the site to get in touch, receive information or schedule a call does not in itself constitute consent to receive marketing messages, unless you gave explicit consent, or the law permits contact under the circumstances.

Where you have agreed to receive updates, offers, marketing content or promotional messages from the studio, you may ask to be removed from the mailing list at any time, via an unsubscribe link, an unsubscribe message, or by contacting us using the details in this policy.

Names and logos of brands and clients appearing on the site are shown solely to present the studio's portfolio and professional work. All rights in the trademarks are reserved to their lawful owners. Their appearance on the site does not necessarily constitute endorsement, sponsorship, an ongoing partnership or a recommendation by those brands.

We may update this privacy policy from time to time, among other things to reflect technological, business, legal or regulatory changes. The binding version is the one published on the site at the time of use.

Where material changes are made, we will endeavour to post a notice on the site or update the policy's date. Continued use of the site after the policy is updated indicates your consent to the updated policy.

For questions, requests, comments or inquiries about this privacy policy, you can reach us at:

• CompanyAlex Bashlaev Ltd.
• Company no.516686821
• EmailAlexmercurie@gmail.com